Optism Blog Recaps Mobile for 2012
Optism recaps 2012 in mobile marketing, mobile payments, mobile wallet and mobile campaigns.
View ArticleOptism Top 5 Blog Posts of 2012: Giving Up Privacy for Convenience
Note: Optism is republishing our five most popular blog posts of last year, this was number #5 for 2012 and was originally published on April 4, 2012. Recently, I discussed that the wrong questions...
View ArticleOptism Top 5 Blog Posts of 2012: Mobile Enabling Rewards for Consumer Behavior
Note: Optism is republishing our five most popular blog posts of last year, this was number #4 for 2012 and was originally published on April 27, 2012. Social Media’s influence across the ecommerce...
View ArticleAre Mobile Payments Really About Payments?
Note: This blog post was originally posted on Mobile Payments Today. Especially in banked markets, where payment card penetration is often above the hundred percent, we have all learned to recognize...
View ArticleOptism Top 5 Blog Posts of 2012: Tap In to the Power of Digital Moms
Note: Optism is republishing our five most popular blog posts of last year, this was number #3 for 2012 and was originally published on July 13, 2012. Digital Moms in the US are an increasingly...
View ArticleOptism Top 5 Blog Posts of 2012: Thinking Human: Six Steps for Building a...
Note: Optism is republishing our five most popular blog posts of last year, this was number #2 for 2012 and was originally published on January 27, 2012. Not that long ago, people bought everything...
View ArticleOptism Top 5 Blog Posts of 2012: 50 Best Mobile Marketing Campaigns
Note: Optism is republishing our five most popular blog posts of last year, this was number #1 for 2012 and was originally published on September 21, 2012. Our crackerjack staff reviewed a bunch of...
View ArticleGoing Walletless: My Week with a Mobile Wallet
The switch from a physical to a mobile wallet is part liberating, part scary and obviously will take a little bit of time for some people to get used to. As we recounted last year, it is becoming...
View ArticleThe Future of Retail is Now
Traditional retail in the U.S. is under attack by eCommerce and mCommerce. By allowing for a broader assortment of inventory, easier access to comparison product information and better purchasing...
View Article4 Benefits Restaurants Accrue from Accepting Mobile Payments
Mobile payments are revolutionizing the way customers pay for their food or merchandise at restaurants. More and more food establishments now accept a mobile payment that does not involve cash or a...
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